Lifecycle Marketing Manager

Salary

$101k – $163k

Location

US-SFO-Main, United States

Work mode

hybrid

Type

full-time

Department

Marketing & Communications

Last seen

1h ago

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you’ll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time. You will own campaigns across email and in-product channels, using experimentation and personalization to drive measurable improvements in usage, retention, and revenue. In this highly cross-functional role, you’ll partner closely with Product-Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs. This position is an individual contributor role reporting to the Lifecycle Marketing Director. Responsibility Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics Develop, manage, and optimize always-on and one-to-many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams Champion a customer-first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic Bachelor’s degree in marketing, business, communications, or a related field (or equivalent practical experience) 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company Experience building and launching multi-step email and/or in-product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes Preferred Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast-paced environment Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce) Background designing experiments (A/B or multivariate tests) for lifecycle programs and using results to drive incremental improvements in engagement, usage, and retention Familiarity with product-led growth and sales-assisted motions, and how lifecycle marketing can support both self-serve and sales-led journeys Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $105,800.00 - $163,450.00 base salary Illinois, Colorado, Massachusetts and Minnesota: $101,400.00 - $139,425.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area): $101,400.00 - $145,475.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid

Basic Bachelor’s degree in marketing, business, communications, or a related field (or equivalent practical experience) 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company Experience building and launching multi-step email and/or in-product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes Preferred Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast-paced environment Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce) Background designing experiments (A/B or multivariate tests) for lifecycle programs and using results to drive incremental improvements in engagement, usage, and retention Familiarity with product-led growth and sales-assisted motions, and how lifecycle marketing can support both self-serve and sales-led journeys Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time. You will own campaigns across email and in-product channels, using experimentation and personalization to drive measurable improvements in usage, retention, and revenue. In this highly cross-functional role, you’ll partner closely with Product-Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs. This position is an individual contributor role reporting to the Lifecycle Marketing Director. Responsibility Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics Develop, manage, and optimize always-on and one-to-many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams Champion a customer-first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

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