Performance Marketing Manager

Location

IE-Dublin-Hanover Quay, Ireland

Work mode

hybrid

Type

full-time

Department

Marketing & Communications

Last seen

1d ago

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you’ll do As an EMEA Performance Marketing Manager, you are responsible for driving pipeline, revenue and brand growth through multi-channel paid media campaigns across key EMEA markets. You are an analytical, proactive, and detail-oriented marketer who orchestrates cross-functional efforts to move prospective buyers through their buying process. We’re leaning into Al to handle the manual lifting. You’ll use automation and Al agents for the routine work so you can spend your time on strategy, creative testing, and pulling teams together. This position is an individual contributor role reporting to the Sr. Director, Performance Marketing - EMEA. Responsibility Plan and activate paid media strategies across channels including LinkedIn, YouTube, StackAdapt, Demandbase, and Meta Ads to engage audiences across key EMEA markets Partner with regional marketing teams to localise global demand and brand campaigns for EMEA, including audience definitions, messaging, creative testing and landing page alignment Optimise campaign setup, audiences, creatives, budgets and bids across channels to improve performance and identify opportunities for efficiency and scale Partner with creative, content and campaign orchestration teams to develop ad copy and creative assets, and iterate based on campaign performance and local market insights Track campaign budgets and pacing across EMEA markets, ensuring investment aligns to regional priorities and delivers against plan Build, document and continuously improve processes, workflows and checklists that help the global Performance Marketing team operate efficiently and consistently Partner with Marketing Operations, Analytics and other operational support teams to design smarter ways of working, reduce manual steps and improve data quality Identify opportunities to use Al tools, automations and templates to remove bottlenecks, increase speed, and enable the team to scale best practices across regions Keep abreast of paid media trends, platform changes and competitive landscape in EMEA, maintain strong relationships with platform and vendor representatives, and proactively share knowledge with the wider team Help implement and troubleshoot marketing technologies, including advertising pixels, 3rd party tags, audience segments and tracking parameters, ensuring accurate data capture across EMEA campaigns Take the lead on our Al and automation efforts. You’ll spot opportunities to shift manual tasks, like reporting or trafficking, to Al-driven workflows and work with our tech teams to refine how we use Al for things like budget pacing and creative testing Pull together data from multiple sources to identify regional and segment-specific trends, and provide actionable recommendations for optimisation and future investment Build strong relationships with stakeholders and cross-functional partners (for example, Regional Marketing, Sales, Marketing Operations, Finance and Analytics) to increase the impact of performance marketing programmes in EMEA Contribute to quarterly and annual planning by providing data-driven perspectives on channel performance, EMEA-specific opportunities and risks Use Al and automation tools to reduce manual work in campaign setup, QA and reporting (for example, bulk sheet generation, naming checks, first-pass insights) Suggest opportunities where Al workflows or templates could make recurring tasks faster or less error-prone, and partner with the team to test and adopt them Contribute to team documentation (for example, checklists, playbooks, and how-to guides) so that best practices are easy to follow and scale across markets Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic Bachelor’s degree or equivalent experience 5+ years of experience in digital advertising, either in an agency setting or as part of an in-house paid media team 3+ years’ hands-on experience running digital media campaigns across multiple channels, including paid social, display (DSPs or programmatic), video and native Fluency in English; fluency in additional major EMEA language(s) is a plus Experience working with EMEA markets (for example, UKI, DACH, France, Benelux, Nordics or Southern Europe), with an understanding of regional channel nuances and privacy expectations Preferred Clear communicator who is able to translate strategy into action and explain complex performance topics to non-technical stakeholders Excellent analytical, critical-thinking and problem-solving skills, with demonstrable experience driving growth through experimentation and analysis Highly organised and able to juggle multiple projects, markets and stakeholders in a dynamic setting Fluent in Excel/Google Sheets to run campaign analysis and build performance reporting views; comfortable working with large datasets and multiple platforms Experience with enterprise-level marketing analytics and Bl tools such as Google Data Studio, Tableau or Hex Experience marketing B2B and/or SaaS products in a performance marketing context Experience using Al or automation tools to simplify marketing workflows (for example, QA checks, trafficking prep, or initial performance diagnostics) Experience building autonomous systems in Claude Code, ChatGPT, Glean or similar tools (for example, QA checks, trafficking prep, or initial performance diagnostics) to simplify marketing workflows Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice #LI-Hybrid #LI-CD4

Basic Bachelor’s degree or equivalent experience 5+ years of experience in digital advertising, either in an agency setting or as part of an in-house paid media team 3+ years’ hands-on experience running digital media campaigns across multiple channels, including paid social, display (DSPs or programmatic), video and native Fluency in English; fluency in additional major EMEA language(s) is a plus Experience working with EMEA markets (for example, UKI, DACH, France, Benelux, Nordics or Southern Europe), with an understanding of regional channel nuances and privacy expectations Preferred Clear communicator who is able to translate strategy into action and explain complex performance topics to non-technical stakeholders Excellent analytical, critical-thinking and problem-solving skills, with demonstrable experience driving growth through experimentation and analysis Highly organised and able to juggle multiple projects, markets and stakeholders in a dynamic setting Fluent in Excel/Google Sheets to run campaign analysis and build performance reporting views; comfortable working with large datasets and multiple platforms Experience with enterprise-level marketing analytics and Bl tools such as Google Data Studio, Tableau or Hex Experience marketing B2B and/or SaaS products in a performance marketing context Experience using Al or automation tools to simplify marketing workflows (for example, QA checks, trafficking prep, or initial performance diagnostics) Experience building autonomous systems in Claude Code, ChatGPT, Glean or similar tools (for example, QA checks, trafficking prep, or initial performance diagnostics) to simplify marketing workflows

As an EMEA Performance Marketing Manager, you are responsible for driving pipeline, revenue and brand growth through multi-channel paid media campaigns across key EMEA markets. You are an analytical, proactive, and detail-oriented marketer who orchestrates cross-functional efforts to move prospective buyers through their buying process. We’re leaning into Al to handle the manual lifting. You’ll use automation and Al agents for the routine work so you can spend your time on strategy, creative testing, and pulling teams together. This position is an individual contributor role reporting to the Sr. Director, Performance Marketing - EMEA. Responsibility Plan and activate paid media strategies across channels including LinkedIn, YouTube, StackAdapt, Demandbase, and Meta Ads to engage audiences across key EMEA markets Partner with regional marketing teams to localise global demand and brand campaigns for EMEA, including audience definitions, messaging, creative testing and landing page alignment Optimise campaign setup, audiences, creatives, budgets and bids across channels to improve performance and identify opportunities for efficiency and scale Partner with creative, content and campaign orchestration teams to develop ad copy and creative assets, and iterate based on campaign performance and local market insights Track campaign budgets and pacing across EMEA markets, ensuring investment aligns to regional priorities and delivers against plan Build, document and continuously improve processes, workflows and checklists that help the global Performance Marketing team operate efficiently and consistently Partner with Marketing Operations, Analytics and other operational support teams to design smarter ways of working, reduce manual steps and improve data quality Identify opportunities to use Al tools, automations and templates to remove bottlenecks, increase speed, and enable the team to scale best practices across regions Keep abreast of paid media trends, platform changes and competitive landscape in EMEA, maintain strong relationships with platform and vendor representatives, and proactively share knowledge with the wider team Help implement and troubleshoot marketing technologies, including advertising pixels, 3rd party tags, audience segments and tracking parameters, ensuring accurate data capture across EMEA campaigns Take the lead on our Al and automation efforts. You’ll spot opportunities to shift manual tasks, like reporting or trafficking, to Al-driven workflows and work with our tech teams to refine how we use Al for things like budget pacing and creative testing Pull together data from multiple sources to identify regional and segment-specific trends, and provide actionable recommendations for optimisation and future investment Build strong relationships with stakeholders and cross-functional partners (for example, Regional Marketing, Sales, Marketing Operations, Finance and Analytics) to increase the impact of performance marketing programmes in EMEA Contribute to quarterly and annual planning by providing data-driven perspectives on channel performance, EMEA-specific opportunities and risks Use Al and automation tools to reduce manual work in campaign setup, QA and reporting (for example, bulk sheet generation, naming checks, first-pass insights) Suggest opportunities where Al workflows or templates could make recurring tasks faster or less error-prone, and partner with the team to test and adopt them Contribute to team documentation (for example, checklists, playbooks, and how-to guides) so that best practices are easy to follow and scale across markets

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