Based on the provided page content, here is the full job description extracted.
**Payments Go-To-Market Manager**
**Location:** Herzliya
**Type:** Full-time
**Department:** Product
**Description**
Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.
We are looking for a highly analytical and execution-driven Go-To-Market Manager to help build and scale our Payments business at Papaya.
This person will work closely with business leadership and play a central role in defining market strategy, building scalable commercial processes, and creating the growth engine behind our Payments organization.
This is a cross-functional builder role combining strategy, analytics, commercial execution, and AI-driven workflow design. We are looking for someone with a builder mindset who leverages AI to improve productivity, automate business processes, and drive smarter decision-making across the Go-To-Market organization.
**Responsibilities**
- Define ICP strategy, market segmentation, and account prioritization.
- Build and optimize outbound and go-to-market playbooks.
- Own sales messaging, commercial positioning, and sales enablement assets.
- Analyze pipeline performance, funnel conversion, and revenue metrics.
- Build ROI models, dashboards, and data-driven decision frameworks.
- Run pricing analysis, competitive intelligence, and market research.
- Support product positioning and new product commercialization initiatives.
- Partner closely with Sales, Product, Marketing, and Leadership teams.
- Design and implement AI-powered workflows and no/low-code automations to improve commercial processes, reporting, analytics, and operational efficiency.
- Identify opportunities to leverage AI to streamline repetitive workflows, enhance business insights, and scale GTM execution across teams.
**Requirements**
- Strong background in SaaS, FinTech, or B2B growth environments.
- Highly analytical with strong commercial and business thinking.
- Deep understanding of sales funnels, pipeline management, and Go-To-Market execution.
- Proven ability to build scalable processes and operational frameworks.
- Builder mentality—highly independent, hands-on, and comfortable operating in ambiguity.
- Strong communication skills and ability to work cross-functionally.
- Hands-on experience building AI-powered workflows, automations, or custom AI solutions that improve commercial operations, reporting, analytics, or Go-To-Market execution.
- Experience creating AI agents, custom AI projects, or no/low-code automations that are adopted by teams or integrated into day-to-day business processes.
- Ability to identify opportunities for AI adoption and implement practical solutions that improve productivity, scalability, and business decision-making.