Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.
As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.
We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.
You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.
You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.
You will own the entire outbound automation machine, including:
1. Clay Workflows & Lead Infrastructure
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Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
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Use APIs, webhooks, and custom code steps to automate data pipelines
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Create ICP logic, trigger systems, and multi-step lead flows
2. Multi-Domain Email Infrastructure, Deliverability, Verification
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Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
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Build scalable campaign systems in Instantly using Apollo data
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Know the ins and outs of email verification: LeadMagic, BounceBan, and more
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Maintain deliverability and sending health across all domains
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Implement verification, cleansing, and bounce prevention
3. Experiments & Optimization
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Ship several outbound experiments per week, measure results
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Test variations of copy, subject lines, offers, personas
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Build dashboards to track open → reply → meeting → revenue
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Identify bottlenecks and improve system performance continuously
4. Copywriting & Messaging
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Write clear outbound emails and short-form sequences
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Use Clay’s AI rewriting + dynamic variables for deep personalization
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Create persona-based messaging frameworks
5. Data & Engineering Tasks
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Write small scripts (Python, JavaScript) when needed
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Integrate tools through API calls and workflows
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Clean, transform, and normalize data
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Maintain accurate metrics and reporting
Outcomes You Will Be Accountable For
Scaling outbound sending volume from 5k → 50k → 250k+ emails/month
Improving reply rates and meeting-booked rates through experimentation
Reducing cost per qualified meeting
Building a predictable outbound funnel that feeds Sales every day
Ensuring strong deliverability across all domains and systems
Automating manual steps so the outbound engine becomes self-sustaining
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Expert-level Clay experience (advanced formulas, automations, integrations)
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Strong experience with Apollo and Instantly
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Ability to write clean, concise outbound copy in English
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Experience setting up email domains, DNS, verification, warming
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Ability to write scripts with Python/JS
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Strong data skills (normalization, dedupe, cleansing, schema design)
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Experience running large-scale outbound campaigns
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Strong analytical and experimentation mindset
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Portfolio/GitHub/work samples showing past automation work
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Experience with CRMs (HubSpot, Pipedrive, Salesforce)
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Experience in B2B SaaS outbound
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Built outbound systems sending 100k–1M+ emails/month
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Experience with dashboards (Looker Studio, Retool, Metabase)
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Familiarity with web scraping tools and unofficial APIs
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You think in systems and flows
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You get excited about automating something that used to take hours
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You are comfortable working in a high-velocity environment
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You enjoy solving messy data problems
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You can write copy and write scripts
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You like shipping experiments, not sitting in meetings
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You want ownership - not micromanagement
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Work directly with the CEO (fast decisions, zero bureaucracy)
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Build one of the most advanced outbound engines in the world
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Competitive salary for top talent
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High autonomy, high speed
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Massive growth opportunity