At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.
We’re looking for a FAST (Free Ad-Supported Streaming TV) Channel Managerto own the strategy, distribution, programming, growth, and monetization of our channel across major CTV/OTT platforms.
Why Join Selkirk Sport?
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Lead brand design for the #1 brand in pickleball—an industry on the rise.
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Work on high-impact projects seen by millions.
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Collaborate with a fast-moving, innovative brand design team.
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Enjoy a high-energy work environment where your ideas shape the future of the sport.
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Competitive salary, benefits, and opportunities for growth.
Key Responsibilities
Channel Strategy & Distribution
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Develop and execute the overall FAST channel growth strategy
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Manage distribution relationships across major FAST platforms (e.g., Roku Channel, Pluto TV, Tubi, Samsung TV Plus)
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Identify and secure new platform partnerships and promotional opportunities
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Oversee channel onboarding, metadata optimization, and compliance requirements
Programming & Content Optimization
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Build and maintain programming schedules aligned with audience insights
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Curate a content mix including instructional pickleball content, pro matches, behind-the-scenes features, and branded storytelling
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Collaborate with content, marketing, and creative teams to produce and optimize original programming
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Analyze viewing data to refine content strategy and maximize engagement
Monetization & Ad Operations
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Optimize ad load, fill rate, and yield performance
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Partner with ad sales teams and programmatic platforms to maximize revenue
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Track and improve CPM performance and revenue KPIs
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Implement A/B testing strategies to enhance monetization
Analytics & Reporting
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Monitor key performance metrics including MAUs, watch time, retention, completion rates, and revenue
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Provide regular performance reports with actionable insights
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Forecast revenue and audience growth opportunities
Cross-Functional Collaboration
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Work closely with eCommerce, brand marketing, and social teams to align streaming efforts with product launches and campaigns
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Integrate shoppable content opportunities and promotional integrations
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Support sponsorship and branded content initiatives
Qualifications
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5+ years of full-stack development experience.
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Experience with modern frameworks (e.g., React, Node.js, Python) and cloud infrastructure (AWS/GCP).
The AI Edge: Experience working with APIs (OpenAI, Anthropic) or integrating machine learning models into consumer-facing products.