Brand & Media Operations Manager (Mandarin Speaking)
All locations for this role
APAC, Malaysia
APAC, Singapore
APAC, Hong Kong
Location
APAC, Malaysia
Type
full-time
Department
Finance
Last seen
23m ago
My client is a financial services company and looking for a Brand & Media Operations Manager roles.
Job Description
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Develop the brand positioning and messaging across all digital channels, ensuring a consistent and professional image for trading products.
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Manage relationships with global financial media and industry-specific platforms to secure high-tier exposure and strengthen brand authority.
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Build and operate a comprehensive content ecosystem across platforms like Telegram, YouTube, and TikTok, focusing on market insights and educational content.
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Drive user acquisition by designing conversion paths from social communities to account opening and deposit through engaging online activities.
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Coordinate with KOLs and partners to ensure compliant messaging while tracking data metrics to optimize channel efficiency and content performance.
Requirements
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Bachelor’s degree or higher in Marketing, Media, Finance, or a related field.
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Minimum of 3 years of experience in branding, media relations, or content operations.
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Deep familiarity with the global social media ecosystem and community-driven conversion strategies.
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Strong understanding of trading products, including FX/Gold trading, copy trading, and IB business models.
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Proven ability to plan and execute comprehensive content strategies while analyzing data to drive continuous improvement.