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Job Title
Principal B2B Content Lead (Enterprise Technology)
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
The Principal B2B Content Lead will develop high-authority, educational content that supports enterprise demand generation and accelerates complex SaaS sales cycles. This individual will operate independently, influence strategic messaging, and collaborate cross-functionally to translate deep technical capabilities into compelling executive narratives.
Key Responsibilities
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Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.
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Align content with demand generation programs and measurable pipeline impact.
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Work directly with Product and Engineering teams to extract insights and ensure technical depth.
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Develop positioning and messaging that resonates with both technical stakeholders and executive buyers.
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Build compelling customer proof and case-based storytelling to support sales conversations.
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Contribute to category education and thought leadership efforts.
Required Qualifications
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Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics).
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Proven success creating content used in enterprise sales cycles or procurement processes.
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Experience balancing technical accuracy with executive-level storytelling.
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Strong strategic thinking and ability to operate autonomously.
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Direct experience collaborating with Product and Engineering teams.
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Non-negotiable: Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered.
Preferred Qualifications
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Experience shaping messaging strategy or positioning frameworks.
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Background in supporting category expansion or market education.
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Experience producing sales enablement materials for enterprise account teams.
Tools & Technology
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Google Workspace, Slack, Zoom, Asana
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Marketing automation and CRM systems
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Content performance and analytics tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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