Work closely with BD to convert ecosystem interest into long-term alignment
4. Marketing Execution
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Oversee content strategy (X, research threads, whitepapers, dashboards, analytics releases)
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Launch product announcements and ecosystem campaigns
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Coordinate events, conference strategy, and ecosystem presence
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Build high-signal thought leadership (not noise)
5. Data & Performance Visibility
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Define and track performance KPIs
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Work with engineering to surface verifiable dashboards
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Translate on-chain metrics into market narratives
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Monitor validator conversion and retention metrics
6. Legal & Risk Coordination
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Partner closely with General Counsel on:
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Token communications
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Regulatory-sensitive positioning
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Public statements
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Ensure messaging aligns with compliance frameworks and avoids unnecessary regulatory risk
Strong Plus
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Experience working with:
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Solana validators
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MEV infrastructure
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LST/LRT ecosystems
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On-chain liquidity programs
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Prior token launch or token incentive design experience
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Experience working cross-jurisdictionally (US + offshore structures)
Summary: We are seeking a dynamic Head of Strategy & Marketing to drive strategic leadership and innovative marketing initiatives within the Solana ecosystem. This role is pivotal in designing go-to-market strategies, positioning products, and crafting narratives that promote ecosystem adoption and growth.
Responsibilities:
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Develop and implement go-to-market strategies for diverse business lines and products.
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Own and articulate product positioning within the Solana ecosystem.
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Translate complex on-chain mechanics into compelling and understandable narratives.
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Drive engagement and adoption among validators, protocols, and the broader ecosystem.
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Shape the positioning and strategic direction of tokens in collaboration with legal teams.
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Conduct competitive landscape analysis within Solana and cross-chain infrastructure.
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Build thought leadership on market structure, decentralization, and capital efficiency.
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Develop growth pipelines and drive adoption metrics like total value locked (TVL) and validator participation.
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Oversee content strategy, launch product announcements, and manage ecosystem campaigns.
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Define performance KPIs and ensure visibility into data for informed decision-making.
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Collaborate with legal teams to align messaging with compliance and mitigate regulatory risks.
Required Skills:
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Proven experience in strategic leadership and marketing within the blockchain or technology sector.
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Strong understanding of the Solana ecosystem and its components (e.g., validators, MEV, LSTs).
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Exceptional narrative crafting and communication skills.
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Ability to analyze market trends and ecosystem shifts for strategic advantage.
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Experience in driving ecosystem growth and engaging with core crypto-native audiences.
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Proficiency in developing and tracking performance metrics and KPIs.
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Experience coordinating with legal teams on regulatory-sensitive communications.
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Strong plus: Experience with Solana validators, token launches, and cross-jurisdictional operations.