Lead Editor, Content Performance
As the Lead Editor on the Content team, you’ll be joining a collaborative team that focuses on sharing stories and information to help entrepreneurs thrive. We’re seeking a sharp editor who is fluent in SEO best practices and excited to own our content reoptimization portfolio—the program that recovers and grows organic traffic by refreshing, restructuring, and re-ranking our existing library of evergreen educational content across our core and international markets. You’ll ensure each reoptimized piece is thoroughly researched, well-written, and built to perform, all while flowing through an efficient, fast-paced editorial workflow that increasingly blends human editorial judgment with AI-powered production.
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Own the reoptimization portfolio end to end
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Partner with editorial and search to prioritize, schedule, and maintain the reoptimization calendar across core and international markets.
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Decide what gets refreshed, when, and why—and be accountable for the results.
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Run the reoptimization machine day-to-day
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Act as the primary point of contact for content agencies, freelance writers, and localization partners.
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Assign work, manage reviews, and shepherd pieces from brief to publish, ensuring quality and performance gains at each step.
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Build and scale workflows
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Design and refine processes from candidate selection through publishing, including the human + AI pipeline (refresh, translation, fact-checking, and QA).
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Turn one-off wins into repeatable systems.
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Set and enforce editorial + SEO standards
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Help codify tone and style guidelines for SEO-specific and reoptimized content.
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Work with freelance and in-house writers, plus agency partners, to ensure everything we ship is on-voice, accurate, and built to rank.
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Connect output to outcomes
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Partner with content management and SEO to define and evolve reoptimization best practices.
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Track traffic recovery, performance lift, and cost-per-URL efficiency; report portfolio health and insights to leadership.
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Find the next opportunities
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Mine product updates, GTM plans, and market intel for reoptimization opportunities.
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Make sure our educational content reflects what Shopify is shipping and what merchants actually need.
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Proven SEO content performance track record
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You’ve built roadmaps, workflows, calendars, and KPIs that improved SEO content performance—ideally including refresh or traffic-recovery programs.
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Comfortable with data and tools
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You’re fluent in first-party data analysis and third-party tools like Ahrefs and Google Analytics, and you know how to turn insights into editorial decisions.
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Human + AI editorial judgment
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You’re not just willing to use AI—you’ve helped design AI-assisted editorial workflows and know where automation helps and where human craft is non-negotiable.
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Serious editing chops
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You can sharpen a strategic piece, rescue a tired one, and care deeply about clarity, pacing, usefulness, and accuracy—not just keyword placement.
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Operationally minded and multi-market aware
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You’ve worked at scale, ideally across international or multi-market content.
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You think in systems and know how to keep a high-volume pipeline moving without sacrificing quality.
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Collaborative, curious, flexible
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You’re comfortable working across content, SEO, product, GTM teams, and external vendors, and you’re motivated by building something better than what exists today. You’re also an excellent, nuanced communicator.
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A large, mature educational content library that’s both a major asset and a real responsibility. Some pieces are performing exactly as they should; others need a rethink.
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An editorial team that ships a high volume of strategic and byline work, with freelance and agency editors in the mix, and a high quality bar.
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Tooling you can lean on, and a lot of room to shape what comes next.
What you won’t walk into is a fully solved playbook. You’ll be writing it.
You’re a good fit if you:
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Are a fast, trusted editor who knows which calls matter and can make a tired article competitive again.
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Think in systems—if you do something twice by hand, you start designing how it should run on its own.
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Believe content has to keep earning its keep, and you’re as interested in the library you inherit as the pieces you publish.
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Are technically comfortable and tool-curious—you don’t need to be an engineer, but you want to understand how the machine works and where it could work better.
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Have operated in fast, high-volume, SEO-driven environments without letting quality slip.
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Experience with how search is evolving, including GEO and AEO.
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Familiarity with CMSs, editorial workflows, and automation.
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A track record of giving feedback to freelance or agency partners that actually changed the output.
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Comfort working with data partners and dashboards to understand whether the work landed.
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
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Care deeply about what you do and about making commerce better for everyone
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Excel by seeking professional and personal hypergrowth
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Keep up with an unrelenting pace (the week, not the quarter)
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Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
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Bring critical thought and opinion
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Put AI agents and tools to work on the tasks they’re built for, and focus on the work only humans can do
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Embrace differences and disagreement to get shit done and move forward
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Work digital-first for your daily work
We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.
Shopifyhttps://www.shopify.com
We hire people, not resumes. If you think you’re right for the role, apply now.