At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.
The SEM & Paid Media Manager will own and optimize Selkirk Sport’s paid digital advertising across Google Ads, Meta, TikTok Ads, Xiao Hong Shu, LinkedIn and programmatic platforms, with a focus on Malaysia while supporting broader Asia growth. This role combines strategic media buying, audience targeting and conversion optimization to maximize ROI across paid channels.
The ideal candidate is a hands-on performance marketer, analytical thinker and platform expert who thrives on turning data into revenue.
Key Responsibilities:
Strategic Planning & Execution
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Develop and execute multi-platform paid media strategies for Google Search, Shopping Display, Meta, TikTok, Xiao Hong Shu, LinkedIn, YouTube across Asia.
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Localize strategies for Malaysia, Philippines, and Vietnam, adapting to regional trends and consumer behavior.
Budget Management & Optimization
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Manage and allocate six-figure USD monthly budgets, ensuring efficient spend across platforms to meet ROAS and CAC targets.
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Identify cost-saving opportunities through bid adjustments, audience refinement and platform testing.
Platform Mastery & Technical Execution
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Leverage advanced tools: Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, LinkedIn Campaigns.
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Implement tracking setups (GA4, GTM, Conversion API) and troubleshoot discrepancies.
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Optimize landing pages and post-click experiences through A/B testing and UX best practices.
Data Analysis & Reporting
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Track and analyze KPIs (CPC, CAC, CPO, ROAS, CTR), translating data into actionable insights.
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Deliver weekly/monthly performance reports to stakeholders with clear recommendations.
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Use Google Analytics 4, Looker Studio, and pivot tables to uncover growth opportunities.
Cross-Functional Collaboration
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Partner with creative teams to develop high-converting ad assets (video, static, carousel).
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Align with SEO, organic social, and sales teams for integrated campaigns.
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Manage regional agency partners (if applicable) to ensure brand consistency and local market expertise.
Qualifications:
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Bachelor’s degree in Marketing, Data Analytics, or related field.
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5+ years of hands-on experience managing SEM/paid social campaigns (Google Ads, Meta, TikTok) with e-commerce or DTC brands.
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Certified in Google Ads, Meta Blueprint or TikTok Ads (preferred).
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Analytical prowess - expert in Google Analytics, Looker Studio and pivot tables.
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Platform mastery - can navigate Meta Ads Manager, Google Ads and TikTok Business Suite blindfolded.
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Local market knowledge - understanding of consumer behavior in Malaysia/SEA.
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Fluent in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.
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Passion for sports marketing (pickleball knowledge is a bonus!)
Why Join Selkirk Sport?
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Lead brand design for the #1 brand in pickleball—an industry on the rise.
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Work on high-impact projects seen by millions.
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Collaborate with a fast-moving, innovative brand design team.
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Enjoy a high-energy work environment where your ideas shape the future of the sport.
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Competitive salary, benefits, and opportunities for growth.