Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities
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Develop and execute strategies to enhance brand visibility, engagement, and community growth.
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Oversee content creation, curation, and management, ensuring alignment with brand voice and audience engagement.
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Actively engage with followers, respond to comments and messages, and foster a positive brand community.
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Monitor social media metrics to measure performance, optimize campaigns, and identify growth opportunities.
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Stay up-to-date with trends and developments in Crypto and Web3 space.
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Collaborate with marketing, design, and product teams to ensure consistent brand messaging across platforms.
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Manage social media advertising campaigns, track performance, and optimize budget allocation for maximum impact.
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Produce and edit short-form videos for TikTok and Reels that resonate with the target audience.
Requirements
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A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
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5+ years of social media management experience, with a strong focus on Crypto, Web3, or Fintech.
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Deep understanding of Crypto, Web3, and Fintech spaces, trends, and community dynamics.
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Advanced expertise in X (formerly Twitter) and familiarity with platform-specific best practices.
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Strong leadership, communication, and interpersonal skills with a focus on community engagement and brand storytelling.
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Ability to manage multiple projects and campaigns in a fast-paced environment.
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Data-driven, with proficiency in social media analytics tools for performance tracking and strategy optimization.
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Experience creating and editing short-form videos for platforms like TikTok, Facebook, and Instagram.
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.