We are supporting a leading institutional-grade RWA (real-world asset) DeFi protocol focused on tokenized credit, real-yield products, and fully collateralized, composable primitives. Emphasis is placed on robust risk management, on-chain transparency, legal structuring, and credit enhancement to meet the standards of traditional financial institutions.
As they grow their token coverage and institutional footprint, they are seeking a GTM/BD to build, execute, and scale go-to-market strategies with institutional partners such as financial companies, hedge funds, banks, and market makers.
Role
Senior Go-to-Market / Institutional Business Development (multiple hires possible)
Build and execute institutional GTM strategy from scratch
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Originate, negotiate, and close large allocations from hedge funds, private credit funds, bank treasury desks, family offices, etc.
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Own the full partnership lifecycle: outreach → pitch → due diligence → structuring → onboarding → ongoing relationship management
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Translate institutional requirements into product, legal, and liquidity solutions
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Work closely with product, risk, and investment teams to design bespoke offerings
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Represent the protocol at top-tier conferences, private dinners, and industry forums
Requirements
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5–10+ years in institutional sales, relationship management, or business development within fintech, crypto, or traditional fixed-income/credit markets
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Existing warm relationships with decision-makers at macro hedge funds, credit funds, bank treasury/prop desks, market makers, or custodians
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Deep understanding of tokenized real-world assets, private credit, and DeFi yield mechanics
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Proven track record of closing $50M–$500M+ deals or allocations