Demand & Field Marketing Manager

Location

FR-Paris-Central Park, France

Work mode

hybrid

Type

full-time

Department

Marketing & Communications

Last seen

1d ago

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you’ll do The Demand & Field Marketing Manager is a critical member of our demand generation team across France and the broader EMEA business. This role is designed for a strategic storyteller who bridges the gap between high-impact content creation and digital optimization. You will support creating our regional content strategy and website experience, ensuring our brand is discoverable, authoritative, and compelling across both traditional search engines and next-generation AI platforms. The ideal candidate is not just an exceptional writer, but a forward-thinking digital strategist. You know how to craft customer success stories, authoritative blogs, and high-converting event decks, while simultaneously optimizing our web footprint for traditional SEO and modern AI search models (LLMs). This position is an individual contributor role reporting to the Director, Demand & Field Marketing. Responsibility Partner with our customer success and sales teams to identify, interview, and produce high-impact customer case studies, video scripts, and written success stories Research, write, and publish high-quality blog articles and localized insights that position us as an industry leader Own the organic social media strategy (primarily LinkedIn) for the French market, creating engaging formats that drive community growth and executive amplification Collaborate with Product Marketing, Regional marketing, and Field leadership to translate complex concepts into engaging presentation decks, session abstracts, and on-stage talking points for key corporate and regional events Act as the primary bridge between HQ and EMEA marketing teams to adapt, transcreate, and localize global campaigns, product launches, and content assets specifically for the cultural and business nuances of the French market Manage and update the regional website content, landing pages, and resource hubs to ensure brand consistency, high conversion rates, and a seamless user experience Conduct keyword research, technical SEO audits, and on-page optimization to maximize organic search visibility and traffic Implement next-generation optimization strategies to ensure our content is accurately indexed, cited, and recommended by AI search engines, chatbots, and large language models (e.g., ChatGPT, Claude, Gemini) Create localized sales collateral, one-pagers, and email sequence copy to help regional sales teams convert inbound interest and nurture open pipeline Write compelling, high-converting copy for digital ads, newsletter sponsorships, and automated email nurture tracks Analyze and report on content performance, website traffic, search rankings, and AI visibility metrics, leveraging data to iteratively improve content ROI Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic 5+ years of B2B high-tech marketing experience, with a proven track record focusing on Content Marketing, Copywriting, SEO, or Digital Growth Experience demonstrating an ability to write compelling blog content, deeply resonant customer stories, and high-impact presentation decks Experience collaborating with corporate/HQ teams to adapt global marketing initiatives and translate complex English assets into impactful French-first copy Experience managing modern Content Management Systems Experience with modern SEO principles (technical, on-page, off-page) and practical knowledge of Generative Engine Optimization (GEO), knowing how to structure data and content for LLM discovery Bilingual fluency in French and English with excellent professional proficiency both written and spoken Experience with marketing tech stacks, web analytics, and CRM tools (e.g., Google Analytics, SEMrush, Ahrefs, HubSpot, Salesforce) Preferred Master-level degree, preferably with a Marketing, Communications, Journalism, or Computer Science emphasis Hands-on experience prompt-engineering or utilizing AI tools to scale content production pipelines without sacrificing quality Prior experience in a journalism, corporate communications, or technical writing role Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice #LI-Hybrid #LI-CL55

Basic 5+ years of B2B high-tech marketing experience, with a proven track record focusing on Content Marketing, Copywriting, SEO, or Digital Growth Experience demonstrating an ability to write compelling blog content, deeply resonant customer stories, and high-impact presentation decks Experience collaborating with corporate/HQ teams to adapt global marketing initiatives and translate complex English assets into impactful French-first copy Experience managing modern Content Management Systems Experience with modern SEO principles (technical, on-page, off-page) and practical knowledge of Generative Engine Optimization (GEO), knowing how to structure data and content for LLM discovery Bilingual fluency in French and English with excellent professional proficiency both written and spoken Experience with marketing tech stacks, web analytics, and CRM tools (e.g., Google Analytics, SEMrush, Ahrefs, HubSpot, Salesforce) Preferred Master-level degree, preferably with a Marketing, Communications, Journalism, or Computer Science emphasis Hands-on experience prompt-engineering or utilizing AI tools to scale content production pipelines without sacrificing quality Prior experience in a journalism, corporate communications, or technical writing role

The Demand & Field Marketing Manager is a critical member of our demand generation team across France and the broader EMEA business. This role is designed for a strategic storyteller who bridges the gap between high-impact content creation and digital optimization. You will support creating our regional content strategy and website experience, ensuring our brand is discoverable, authoritative, and compelling across both traditional search engines and next-generation AI platforms. The ideal candidate is not just an exceptional writer, but a forward-thinking digital strategist. You know how to craft customer success stories, authoritative blogs, and high-converting event decks, while simultaneously optimizing our web footprint for traditional SEO and modern AI search models (LLMs). This position is an individual contributor role reporting to the Director, Demand & Field Marketing. Responsibility Partner with our customer success and sales teams to identify, interview, and produce high-impact customer case studies, video scripts, and written success stories Research, write, and publish high-quality blog articles and localized insights that position us as an industry leader Own the organic social media strategy (primarily LinkedIn) for the French market, creating engaging formats that drive community growth and executive amplification Collaborate with Product Marketing, Regional marketing, and Field leadership to translate complex concepts into engaging presentation decks, session abstracts, and on-stage talking points for key corporate and regional events Act as the primary bridge between HQ and EMEA marketing teams to adapt, transcreate, and localize global campaigns, product launches, and content assets specifically for the cultural and business nuances of the French market Manage and update the regional website content, landing pages, and resource hubs to ensure brand consistency, high conversion rates, and a seamless user experience Conduct keyword research, technical SEO audits, and on-page optimization to maximize organic search visibility and traffic Implement next-generation optimization strategies to ensure our content is accurately indexed, cited, and recommended by AI search engines, chatbots, and large language models (e.g., ChatGPT, Claude, Gemini) Create localized sales collateral, one-pagers, and email sequence copy to help regional sales teams convert inbound interest and nurture open pipeline Write compelling, high-converting copy for digital ads, newsletter sponsorships, and automated email nurture tracks Analyze and report on content performance, website traffic, search rankings, and AI visibility metrics, leveraging data to iteratively improve content ROI

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