Knowledge of University & Brand Representation: Develop working knowledge of Miami University programs, opportunities, and policies and communicate information about the Miami brand, experience, and outcomes and its admission policies and procedures to prospective students, families, and other key influencers. Represent Miami at on- and off-campus student recruitment and yield events and campaigns. Present to audiences ranging from 20 to over 300 participants. (20%)
Student-Centered Support: Provide exceptional customer service and personalized guidance to prospective students and their families throughout the admission process, embodying Miami’s Code of Love and Honor through extraordinary hospitality and transparency. Correspond with students and their families, including the use of email, phone calls, and zoom meetings, provide presentations, and routinely fulfill counselor-on-duty responsibilities. Build and maintain relationships with school counselors within assigned territory. (20%)
Territory Management: Manage a recruitment territory, which includes planning and conducting 8 to 12 weeks of recruitment travel, maintaining counselor relations, following up with students and families, and monitoring enrollment trends, making needed adjustments to meet enrollment goals. Continuously monitor and evaluate enrollment trends in territory. Utilize the CRM, data, industry best practices, and other forms of quantitative and qualitative feedback to inform decisions, identify areas of concern and opportunity, (20%)
Application Review & Decision-Making: Participate in assigned electronic file review for undergraduate domestic and international first-year admission, Honors programs, and pre-college programs, adhering to all review deadlines. Conduct contextual and holistic review of undergraduate, first-year applications, recommending admission decisions in accordance with Miami University’s admission policies, values, priorities, and deadlines. (20%)
Organize, coordinate, and manage on- and off-campus recruitment events, high school counselor programs, and high-ability programming. (10%)
Other duties as assigned. (10%)