— Launch and manage outbound campaigns (email + LinkedIn)
— Operate and maintain automation tools (HubSpot, Reply.io, and related tools)
— Build and update contact lists based on ICP and segmentation criteria
— Continuously test messaging hypotheses (A/B testing across audiences and triggers)
— Monitor campaign performance (open rate, reply rate, booked calls, conversion stages)
— Analyze funnel metrics and optimize campaigns based on data
— Add and manage accounts within automation systems
— Maintain CRM hygiene and ensure correct lead status tracking
— Support follow-ups and light nurture communication before demo stage
— Collaborate with Founder to implement new growth hypotheses