Own enrollment strategy for Leap’s largest clients
Serve as the enrollment marketing lead for a portfolio of large, strategically important employer and health plan clients. Build the awareness, engagement, and activation strategy for each account, and own the enrollment forecast and results across your book of business.
Diagnose what is preventing members from engaging
Go deep on client, member, and funnel data to understand where performance is breaking down on a specific account. Determine the source of the problem and develop a focused plan to address it.
Develop client-specific activation plans
Determine the right combination of communications, targeting, employer channels, incentives, benefit design, executive sponsorship, and member experience interventions for each account. Run bespoke pilots at your accounts, and feed what works back to the Lifecycle team so it can be tested and scaled across the base.
Influence clients to adopt the strategies that will drive results
Partner closely with Client Success and directly with client stakeholders to recommend changes that improve enrollment. Build the analytical and strategic case for those changes and help clients navigate internal stakeholders, approvals, and implementation.
Orchestrate cross-functional execution
Work across Member Activation & Lifecycle Growth, Marketing Operations, Data, Design, Product, Clinical Operations, and Client Success to turn client strategies into action. Ensure the centralized teams understand what each client needs while keeping execution focused on the highest-impact opportunities.
Build Leap’s Enrollment Marketing function
Create the operating model, measurement frameworks, processes, tools, and client segmentation approach required to scale enrollment strategy across an increasingly large and complex customer base. Over time, help determine where we need additional enrollment strategists and build the team around you.