Campaign Setup & Execution
• Set up and manage paid ad campaigns across Facebook/Meta and Instagram using Meta Business Suite.
• Configure targeting, audiences, budgets, and scheduling based on briefs provided by the team.
• Manage LinkedIn content publishing and organic engagement.
• Ensure campaigns go live on time and run as planned from start to finish.
Content Scheduling & Asset Management
• Receive content assets (images, videos, copy) from the team and assemble them into a content calendar.
• Schedule posts across platforms in line with campaign timelines (week 1, week 3, week 5 messaging cadence, etc.).
• Create simple graphic tiles in Canva where needed, using provided brand images and guidelines.
• Monitor campaign performance including reach, engagement, cost-per-result, and ROI metrics.
• Provide regular performance summaries and flag underperforming content for review.
• Make data-informed optimisations to improve results within approved budget parameters.
• Manage access and administration of social accounts (currently operated out of Cambodia; coordination required).
• Keep platforms organised, up to date, and compliant with Meta and LinkedIn policies.