• Understanding the brand’s vision, mission, goals, products, and services to represent the brand’s voice and personality at various events. Meanwhile, sharing ideas with supervisors about new ways to promote the brand.
• Inspire and educate in-market sales team on the brand to generate interest, motivation, and a strong understanding of qualities/characteristic/heritage.
• Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity, reinforce consumer loyalty and drive trial.
• Identify and conduct tastings/education for target groups of consumers / opinion leaders to further drive brand awareness, trial & conversion.
• Monitoring feedback from customers and escalating complaints to the company’s marketing department
【Brand Activation & Project management】
• Support brand team’s projects, from planning to execution, such as trial events, NPD launch kits and consumer engagement activations etc.
• Support implementation, tracking and evaluation of planned promotional activity in the trade.
• Provide market intelligence - research, analyze and provide report on key competitor activities and market dynamics to local brand team and brand company.
【Trade Activation】
• Build relationships with the outlet (off trade & on trade) including customer and trade promotions, bar staff education and brand visibility.
• Convert target consumers and influencers through tasting and brand education.
• Maintain on-going relationship with key flagship outlets & bars.
【Social Media Acceleration】
• Develop and manage the brand ambassador social media account (Facebook page/Instagram) to engage with consumers, bar tenders and key contacts.
• Update with key events, brand activities, mentoring sessions and relationship management of key contacts.