Maintain current, detailed knowledge of competing platforms across IVR, CCaaS, and conversational AI categories — including Nuance/Microsoft, Google CCAI, Amazon Connect, Genesys, Avaya, Five9, and NICE inContact — and develop technically rigorous competitive battle cards and displacement strategies Participate in competitive bake-offs and technical evaluations, positioning Omilia’s architectural advantages, NLU accuracy, enterprise-grade security posture, and deployment flexibility against incumbent and emerging alternatives.