Offline Marketing Lead (6 to 12 years of experience)
LocationBengaluru, Karnataka, India
Work modeon-site
Typefull-time
DepartmentMarketing
Company size11+ people
First seen1w ago
Last seen3d ago
This role is with one of our portfolio company.
Role & Responsibilities:
Responsibilities
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Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.
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Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.
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Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.
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Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.
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Responsible for planning and executing offline marketing activities within residential societies, apartment complexes, and gated communities to drive brand visibility, customer acquisition, and product trials.
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Work closely with internal stakeholders to align marketing efforts with overall business objectives.
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Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.
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Ensure timely delivery and alignment of these materials with broader marketing campaigns.
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Monitor the performance and impact of media campaigns, ensuring timely execution and quality.
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Maintain a content calendar aligned with brand goals, campaigns, and product launches.
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Design and execute customer retention campaigns to increase brand loyalty.
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Continuously experiment with creative marketing strategies to boost visibility and engagement.
Requirements
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Proven experience in offline marketing, with a minimum of 5 years in a similar role.
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Exceptional written and verbal communication skills.
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Strong understanding of brand marketing and community trends.