Own and execute global campaign operations across the GTM organization, ensuring campaigns are deployed accurately, on time, and in alignment with business objectives. This role is accountable for:
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Campaign execution excellence: campaigns are built, tested, launched and monitored with high quality and operational consistency.
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Process optimization: campaign workflows, intake processes and execution standards support scalable marketing operations.
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Stakeholder alignment: marketing teams receive operational support to successfully deliver regional and global campaign initiatives.
1. Campaign Execution and Delivery
• Build, QA, and deploy multi-channel marketing campaigns according to campaign briefs and SLAs.
• Execute campaign assets including emails, forms, landing pages, nurture programs, and audience segmentation.
• Manage campaign schedules and ensure on-time delivery across global and regional programs.
• Conduct thorough pre-launch quality assurance covering targeting, personalization, links, rendering, and compliance requirements.
• Support localization and regional adaptations while maintaining execution consistency.
• Monitor campaign performance indicators and identify operational improvements.
2. Cross-Functional Partnership
• Serve as the primary operational partner for Demand Generation, ABX, Events, Field Marketing, and Regional Marketing teams.
• Collaborate with content, digital marketing, analytics, and operations teams to ensure successful campaign delivery.
• Communicate campaign timelines, risks, and execution status to stakeholders.
• Drive alignment across teams to improve campaign execution efficiency and consistency.
3. Campaign Planning and Workflow Management
• Manage campaign prioritization and execution workflows across global marketing teams.
• Coordinate campaign timelines, dependencies, and launch readiness activities.
• Maintain campaign documentation, execution standards, and operation playbooks.
• Partner with stakeholders to define campaign requirements, deliverables, and success criteria.
• Ensure campaign requests are scoped appropriately and aligned with operational capacity.
4. Campaign Process Optimization
• Identify opportunities to improve campaign workflows, reduce execution risk, and increase operational efficiency.
• Establish and maintain campaign execution best practices and standard operating procedures.
• Analyze campaign delivery metrics to drive continuous improvement initiatives.
• Support automation and workflow enhancements that improve campaign scalability.
• Contribute to operational reporting and campaign performance reviews.