· Bachelor’s degree (B. A.) from a college or university in a related field, or equivalent work experience.
· Minimum of 1 year of hands-on experience in SEO
· Good working knowledge of HTML & JavaScript for SEO – basic writing and reading
· Excellent knowledge of various search engine’s best practices (Google, Bing, Baidu etc.)
· Proven track record for delivering good results with SEO initiatives
· Strong knowledge and experience working with various Analytics packages (Google Analytics, Site Catalyst, WebTrends)
· Excellent understanding and experience using various third-party SEO analysis tools (i.e. Screaming Frog, SEMRush, Ahrefs, Majestic etc.)
· Excellent organizational and time management skills, able to set and keep deadlines
· Solid understanding of all other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO