SDR Leadership & GTM Ownership:
· Build, lead, and scale global SDR teams aligned to Enterprise, Mid-Market, Partner, and Public Sector (SLED) segments
· Own inbound SDR workflows, including lead routing, lead-to-speed SLAs, and rigorous qualification standards
· Ensure SDR output consistently translates into high-quality pipeline and closed revenue
ICP Definition & Cross-Functional Alignment:
· Co-own the definition, refinement, and operationalization of Anomali’s ICP
· Partner cross-functionally with Sales, Product, Engineering, Marketing, Channel, and RevOps
· Translate ICP insights into SDR targeting, account prioritization, outbound plays and inbound qualification.
· Design and operationalize an AI-first SDR motion to increase productivity and conversion
· Own implementation and daily usage of Nooks AI Dialer for call efficiency, coaching, and insights
· Own Nooks AI Prospector as the core outbound intelligence engine for ICP-aligned targeting, signal-based prospecting, and personalization at scale
Outbound & Inbound Playbooks:
• Build and maintain SDR playbooks covering:
ICP-based segmentation and prioritization
Persona-driven messaging and talk tracks
Multichannel sequences (phone, email, LinkedIn)
Objection handling, qualification, and AE handoff
• Apply modern SDR plays including intent-led outbound, champion reactivation, competitive takeout, and partner-assisted motions
Direct, Channel & Public Sector Motions:
· Apply direct selling experience to ensure SDR execution reflects real enterprise and mid-market deal dynamics
· Leverage channel selling experience to build partner-sourced pipeline across MSPs, MSSPs, SIs, distributors, and resellers
· Support partner recruitment, activation, and co-sell motions
· Lead SDR strategy for Federal, State, and Local Government, with experience booking meetings with government officials
Sales Methodology, Tools & Rigor:
· Ensure SDR execution aligns with Challenger, Sandler, MEDDPICC, and Command of the Message
· Implement champion tracking using Boomerang or UserGems
· Own SDR funnel performance in Salesforce, including speed-to-lead, conversion rates, pipeline sourced, and ROI
· Apply a left-brain / right-brain mindset—combining data-driven analysis with creative experimentation
· Continuously test and refine messaging, sequences, AI workflows, and qualification criteria
· Scale what works into repeatable, predictable SDR processes