Product management is the process of strategically directing every stage of the product lifecycle—from research and development to pricing and positioning—to build technically feasible products that fulfill both customer needs and business objectives. A famous quote from PM guru Martin Eriksson says product management is what happens “at the intersection between business, technology, and user experience.” In short: product managers analyze business, technology, and customer needs, then define product solutions and guide a product team to deliver them. Product management is a cross-functional role: effective product management involves cross-functional communication with organizational stakeholders, including C-level executives, engineering, marketing, sales, customer support, and supply chain.