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Covestro

New Market Development Manager

LocationPudong, Shanghai, China
Work modeon-site
Typefull-time
Company size10,000+ people
First seen1w ago
Last seen2d ago
About the company
We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18.000 colleagues now and together we will make the world a brighter place.
Main Responsibilities
Responsibilities
1.
New Application Development
· Proactively screen, identify and validate new applications for Specialty Films, encompassing Rigid Film, Flexible Film, and Pontacol product lines across all market segments aligned with Segments’ mid-to-long-term strategy
· Conduct market research and competitive analysis to uncover emerging trends and whitespace opportunities within the APAC region.
· Develop strategic frameworks and tools (including AI) how to identify new trends and the impactful opportunities for SF to enter new applications with our material solutions.
· Collaborate with R&D, P&AD and MD teams to assess feasibility and commercial viability of new applications.
· Build and maintain a structured pipeline of new application opportunities with clear milestones and go-to-market strategies.
2.
APAC New Customer Growth (NCG)
· Lead the validation and qualification of APAC NCG prospect accounts, ensuring alignment with business strategy and growth targets.
· Drive the Win Room discussions in collaboration with regional sales teams and the NCG project team, facilitating structured pipeline reviews and action planning.
· Monitor, track, and report on defined NCG KPIs, ensuring accountability and progress visibility across stakeholders.
· Develop and implement strategies to accelerate the conversion of NCG prospects into active customers and eventually closed-won opportunities.
3.
Cross-functional Collaboration & Leadership
· Act as the central coordinator between sales, marketing, technical, and product management teams to ensure seamless execution of new market and new customer initiatives.
· Champion a structured, data-driven approach to opportunity prioritization and resource allocation.
· Provide regular updates and strategic recommendations to senior leadership on market development progress.
Key Performance Indicators (KPIs)
· At least 2-3 qualified new applications identified and validated per year
· Manage NCG prospect pipeline size and conversion rate
· Win Room discussion quality and action closure rate
· Time-to-market for new application launches
Value Added
•
Delivery of qualified new applications (target: 2–3 per year) that advance Specialty Films’ mid-to-long-term market strategy.
•
Growth of the NCG prospect pipeline and improvement of conversion rates from prospect to closed-won customer.
•
Quality and action-closure rate of Win Room discussions, reflecting the role’s effectiveness as a cross-functional commercial driver.
Work Relationships
Internal contacts:
•
Regional Sales Teams (APAC)
•
R&D / Product & Application Development (P&AD)
•
Market Development (MD) Teams
External contacts:
•
Customers & Prospects (APAC)
•
Industry / Market Research Partners
•
Suppliers / Technology Partners
Required Qualifications & Experience
Requirements
· Bachelor’s degree or above in Chemistry, Materials Science, Chemical Engineering, or a related field; MBA is a plus.
· Minimum 5–8 years of experience in business development, market development, or commercial roles within the specialty chemicals, films, or polymer industry.
· Proven track record in identifying and developing new markets or applications in the APAC region.
Nice to have
· Strong understanding of Specialty Films (Rigid, Flexible) and/or adhesive/hot-melt films is highly preferred.
· Experience in leading structured sales or commercial processes (e.g., Win Room, Stage-Gate, CRM-based pipeline management).
Competencies & Skills
· Strategic thinking with the ability to translate market insights into actionable business plans.
· Strong communication and influencing skills to engage effectively with internal and external stakeholders at all levels.
· Analytical mindset with proficiency in data-driven decision making.
· Project management capabilities with the ability to manage multiple initiatives simultaneously.
· Fluent in English and Mandarin Chinese (written and spoken).
· Willingness to travel within the APAC region as required.
YOUR APPLICATION
Are you as curious, courageous and colorful as we are? If so, we can offer you an exciting career opportunity. We look forward to receiving your application including a cover letter, resume/CV, and relevant certificates. Become part of our Team - apply now!
Legal
Covestro is well aware of the importance of personal information to you. Covestro promises to strictly abide by the basic principles of information security and privacy protection as well as requirements of relevant laws and
regulations and take appropriate security protection measures to ensure that your personal information is safe and controllable.
The resume you submit and the personal information you provide voluntarily will only be used for the recruitment service of Covestro. If we use your information beyond the above purposes, we will seek your consent in advance.
The Covestro position you are applying for may use AI tools for preliminary screening of your submitted resume. We commit that this screening process is free from any bias or discrimination, ensuring fair and just treatment for every applicant. If you accept this approach, please continue with the application process. If you have any objections to the screening results, please send an email to [email protected].
Your data may be kept in a secure environment within or outside the territory of P.R. China. If the personal information is necessary to be transferred outside the territory of P.R. China, we will ensure that it is transferred in accordance with the laws and regulations. Generally, we only store your personal information for the time period that is necessary to fulfill the purpose of collection and processing, unless otherwise provided by laws, regulations or administrative orders. We will implement a variety of measures to ensure a reasonable level of information security. Unfortunately, if a personal information security incident occurs, we will activate contingency plans to prevent the security incident from spreading.
We impose strict restrictions on sharing information with any third party in accordance with laws and regulations. Unless otherwise provided by laws and regulations, the information we collect will not be provided to or shared with any third party that is unrelated to our recruitment services.
Contact Us
www.covestro.com
Covestro welcomes applications from all individuals, regardless of racial or ethnic origin, skin color, nationality, religion, philosophy, gender, age, physical characteristics, marital status, disability, appearance, sexual orientation and sexual identity. We are committed to treating all applicants fairly and avoiding discrimination.
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