Marketing Strategy & Leadership
Own the overall marketing strategy and roadmap – from brand positioning and category narrative to integrated campaign planning and budget allocation. Translate company goals into a coherent, prioritized marketing plan that the whole team can execute against. Set the vision for the Growth Marketer and Head of Content and Narrative Strategy and ensure both functions are tightly aligned to revenue and company goals.
Pipeline & Demand Generation
Partner closely with the CRO and sales leadership to own top-of-funnel pipeline generation. Oversee paid acquisition, ABM, email marketing, conversion optimization, and inbound strategy. Hold the team accountable to closed-won pipeline targets, not just MQL volume.
Build and own Nightfall’s field marketing motion – events, conferences, executive roundtables, and partner-led programs that drive pipeline and deepen customer relationships. Define which events we attend, sponsor, or own, and ensure every dollar of field spend is tied to a measurable outcome.
Own the product marketing function – competitive positioning, battlecards, sales enablement materials, and go-to-market launch planning for new products and features. Work closely with Product and Sales Engineering to ensure the market understands what Nightfall does and why it wins. Build the foundation for a product marketing function that scales as the team grows.
Brand, Content & Narrative
Partner with the Head of Content and Narrative Strategy to ensure Nightfall has a clear, compelling point of view in the AI security market. Own how we position against competitors, how we show up at the category level, and how our story lands with CISOs, security leaders, and enterprise buyers.
Own the Nightfall website as a marketing asset – ensuring it clearly communicates our value proposition, converts visitors to leads, and is continuously optimized. Partner with the Growth Marketer on landing pages, CTAs, and the full conversion path from first touch to demo request.
Own Nightfall’s external communications strategy – press releases, media relationships, thought leadership, and agency management. Build and manage relationships with industry analysts (Gartner, Forrester, IDC) to strengthen Nightfall’s positioning in the data security and AI security categories.
Lead by example in building an AI-native marketing function. You and your team will use AI tools across research, content creation, campaign execution, reporting, and workflow automation. You will push the boundaries of what a small marketing team can produce by building AI into how we work – not as an afterthought but as a core operating principle.
Own and manage the full marketing budget. Make allocation decisions across paid, field, content, PR, and tools with a clear view of ROI and pipeline contribution. Report on budget performance to the CEO and ensure every dollar is tied to a measurable outcome.
Team Leadership & Development
Lead, develop, and grow the marketing team. Currently overseeing the Head of Content and Narrative Strategy and the Growth Marketer, with plans to add product marketing and other functions as the company scales. Build a culture of accountability, creativity, and commercial focus.
Cross-Functional Partnership
Work hand in hand with Sales, Product, and Customer Success to align marketing strategy with revenue goals, product launches, and customer retention. Be a trusted partner to the CEO on go-to-market decisions and company positioning.