The Web Experience Lead will own Paystand’s marketing website as a strategic digital product and growth platform. This person will set the web strategy and roadmap, improve how buyers discover and engage with Paystand, and ensure the website delivers against business goals while maintaining a high bar for user experience, performance, scalability, and quality. The Web Experience Lead owns how business priorities are translated into the website, ensuring every experience balances customer needs, business goals, technical quality, scalability, and long-term maintainability.
This role has meaningful decision ownership over web strategy, experience standards, roadmap prioritization, and implementation approach. The Web Experience Lead will evaluate competing needs, make thoughtful tradeoffs, and provide clear direction on how the website should evolve. This is a senior individual-contributor role for someone who can move fluidly between strategy and execution. The ideal candidate can lead a major site initiative, make informed UX and technical decisions, analyze conversion performance, and get hands-on when needed. The Web Experience Lead is Paystand’s primary full-time owner of the website, but will not operate alone. The role works closely with a web agency, designers, copywriters, Product Marketing, Marketing Automation, Organic Growth, and other cross-functional partners to deliver against the roadmap.
They will also bring an AI-forward mindset to the role, using AI and emerging technologies to accelerate analysis, prototyping, production, experimentation, QA, and optimization while identifying new ways AI can improve Paystand’s digital experience.