Build Big, Long-Term Campaigns
● Develop and execute long-term external marketing campaigns designed to drive massive reach, engagement, and cultural relevance
● Identify opportunities for viral moments, creator collaborations, and unconventional distribution
● Think beyond one-off activations—build repeatable, scalable campaign ecosystems
Own Creative + Operational Workstreams
● Lead both the idea and the execution—partnering with creative, production, legal, and partnerships teams to make campaigns happen
● Turn ambitious concepts into actionable plans with clear timelines, owners, and deliverables
● Manage multiple fast-moving workstreams without losing quality or momentum
● Translate the MrBeast brand into external environments—collabs, stunts, products, and experiences
● Ensure everything we touch feels big, authentic, and worth talking about
● Push for ideas that people would share even if they weren’t paid to
Build Partnership Engines (Not Just Deals)
● Design and implement workflows for brand and creator partnerships—from outreach to execution to post-mortem
● Create repeatable systems that allow us to scale partnerships without slowing down
● Collaborate with partners to co-create ideas that feel native, exciting, and mutually beneficial