Key responsibilities include:
• Deeply knowledgeable about the brand strategy, opportunities and challenges to ensure CEI understanding and prioritization of key deliverables/initiatives
• Deeply knowledgeable about the day-to-day business activities being driven by CEI functions, without direct responsibility for the teams executing those activities
• Chair recurring cross-functional planning sessions and Brand-CEI marketplaces to align brand priorities, CEI delivery outcomes, and OKRs / planning / forecasts for Brand-CEI
• Consistently track major milestones and key results across CEI in both formal and informal planning sessions, playing a lead role in facilitating core planning cadences for CEI (annual planning, TBRs, etc.)
• Maintain working knowledge of the full Commercial Ops capability set across Marketing Ops, Field Enablement, Patient Engagement, Market Access, and digital and data functions
• Connect brand team needs to the right capability owner within Commercial Ops, ensuring handoffs are clean and well-briefed
• Assess capability utilization and deployment for assigned brands, identifying where capabilities are underused or misaligned with brand priorities
• Partner with Strategy, Transformation & Change (ST&C) and Brand Activation Leads to plan and sequence capability rollouts into assigned brand teams, balancing adoption urgency with brand readiness
• Prepare brand teams for new capability introductions by socializing the change, mapping workflow impacts, and addressing concerns before rollout
• Co-own capability adoption scorecards with ST&C teams, tracking adoption and measurable impact for each brand
• Partner with Business Integration Lead (BIL) to provide BIL with updates on brand priorities and to align on the use of the Associate Director, Brand Activation Lead, who will be a flexible resource between the BUED and BIL