Own product marketing strategy for Engine
· Define the product marketing vision, priorities, and operating model for Engine.
· Build the positioning and messaging architecture for Engine’s platform, solutions, and key verticals.
· Clarify Engine’s value proposition across multiple audiences, including financial institutions, marketplace partners, publishers, fintechs, and internal stakeholders.
· Establish a clear narrative for how Engine differentiates through data, personalization, conversion, flexible integrations, and marketplace scale.
Lead go-to-market for new products, capabilities, and verticals
· Partner with Product, BD, and Strategy teams to bring new capabilities to market.
· Develop launch strategies for new experiences, integrations, partner-facing features, and monetization products.
· Shape GTM plans for emerging areas such as checkout experiences, insurance and quote flows, and other marketplace expansions.
· Ensure launches include audience strategy, packaging, messaging, enablement, measurement, and adoption plans.
· Create sales and partnership enablement materials that improve how Engine is sold.
· Equip revenue teams with pitch decks, one-pagers, competitive battlecards, case studies, ROI stories, objection handling, and launch communications.
· Partner with Sales and Partnerships to improve win rates, shorten sales cycles, and increase expansion within existing accounts.
· Help define packaging and commercialization approaches that align product value with partner needs and revenue outcomes.
Turn product complexity into simple, compelling stories
· Translate marketplace mechanics, data assets, matching intelligence, checkout flows, analytics, and compliance strengths into messaging that resonates.
· Build differentiated narratives for both platform-level and solution-level offerings.
· Develop use-case stories that connect Engine capabilities to business outcomes such as conversion, monetization, retention, and customer engagement.
Own market, customer, and competitive intelligence
· Build a deep understanding of customer needs, competitor positioning, and market shifts across embedded finance, affiliate/marketplace models, fintech infrastructure, and adjacent partner ecosystems.
· Bring structured voice-of-customer insights into roadmap and GTM decisions.
Partner deeply across the organization
· Work closely with Product to influence roadmap based on customer, market, and competitive insights.
· Partner with Growth, Analytics, and Commercial teams to define launch KPIs and assess in-market performance.
· Collaborate with Brand and Content to ensure consistency across thought leadership, events, website, partner materials, and outbound campaigns.
· Build strong alignment across executive leadership on market narrative and strategic priorities.
· Hire, develop, and lead a high-performing product marketing team over time.
· Establish core product marketing processes, templates, launch governance, and planning rhythms.
· Create a culture of sharp thinking, fast learning, strong execution, and measurable outcomes.
· Engine has a clear, differentiated market narrative that is understood internally and externally.
· New products and verticals launch with strong adoption, enablement, and measurable commercial impact.
· Sales and Partnerships have best-in-class materials that improve conversion and confidence in-market.
· Product roadmap decisions are better informed by customer insight, market dynamics, and competitive context.
· Engine’s story is cohesive across platform capabilities, partner solutions, and vertical-specific offerings.
· Product marketing is a strategic driver of revenue, adoption, and category leadership.