· Help expand and maintain the BranchLab visual identity across marketing, sales, digital, and client-facing materials.
· Support the development of scalable brand guidelines, including typography, color, imagery, iconography, layout, motion, and visual storytelling principles.
· Create design systems and reusable assets that allow the company to move faster while maintaining consistency and quality.
· Ensure all materials feel polished, thoughtful, differentiated, and aligned with BranchLab’s brand standards.
· Bring fresh creative ideas and visual concepts that help set BranchLab apart in the market.
· Design marketing assets across campaigns, social media, events, digital channels, and internal initiatives.
· Partner with the VP of Marketing to support ongoing marketing priorities, campaign needs, and growth initiatives.
· Create display ads, campaign graphics, website visuals, landing page assets, event materials, and other marketing deliverables.
· Translate marketing strategy into clear, compelling, and visually engaging creative.
· Develop materials that support demand generation, brand awareness, pipeline, and revenue growth.
Sales & Client-Facing Materials
· Design high-quality sales collateral, including pitch decks, one-pagers, leave-behinds, client presentations, and executive-ready materials.
· Build scalable Microsoft PowerPoint templates and presentation systems that can be adapted across sales, leadership, marketing, and client conversations.
· Create account-specific visual materials that help priority customers feel understood and engaged.
· Support tailored client narratives through strong layout, information design, and visual storytelling.
· Make complex ideas, data, and product value easier to understand and more compelling to present.
· Support the creation of personalized client experience materials for priority accounts.
· Help develop account-specific design extensions, pitch systems, onboarding materials, and visual storytelling frameworks.
· Create assets that connect BranchLab’s brand, sales narrative, marketing presence, and client experience.
· Contribute to systems that allow personalized work to scale without becoming inconsistent or overly manual.
· Help establish clear guardrails for what can be customized by account and what should remain consistent within the BranchLab identity.
Multimedia, Motion & Video
· Create motion graphics, lightweight animations, and short-form video assets where appropriate.
· Support minor video editing and post-production needs for marketing, social, sales, events, or internal communications.
· Help bring BranchLab’s story to life through dynamic visual formats.
· Collaborate with external multimedia vendors when needed to ensure work aligns with BranchLab’s quality standards and brand direction.
· Explore new ways to use motion, video, and interactive formats to improve storytelling and engagement.
Templates, Systems & Asset Management
· Build reusable design templates for marketing, sales, presentations, events, and recurring business needs.
· Maintain organized design files, asset libraries, template systems, and documentation.
· Help create a more scalable design workflow so the company can produce high-quality materials faster and more consistently.
· Support asset management across still graphics, motion graphics, video files, presentation templates, and brand resources.
· Reduce one-off design requests by creating systems that others can use confidently.
· Use AI tools thoughtfully to accelerate design exploration, improve creative workflows, and increase output quality.
· Leverage AI to generate visual directions, moodboards, concepts, imagery, layout options, motion ideas, and first-pass creative explorations.
· Use AI as a creative partner while maintaining strong design judgment, taste, and brand standards.
· Explore AI-assisted workflows for faster iteration across marketing, sales, presentations, social, event materials, and client-specific assets.
· Develop reusable prompts, creative systems, and template approaches that help Marketing and Sales produce custom assets more efficiently.
· Stay curious about emerging AI tools and proactively identify ways they can improve BranchLab’s creative speed, quality, and scalability.
· Balance AI efficiency with thoughtful human design direction, ensuring all final work feels polished, intentional, and aligned with the BranchLab brand.
Cross-Functional Collaboration
· Work closely with the Creative Director, UX & Brand on design direction, brand standards, and creative execution.
· Collaborate regularly with the VP of Marketing on campaign, content, brand, and growth needs.
· Partner with Sales to create effective client-facing materials.
· Collaborate with Product when brand, product storytelling, platform visuals, or client experience overlap.
· Communicate clearly, manage feedback well, and work effectively with senior leadership and cross-functional teams.
· Operate well on a small team with regular deliverables, shifting priorities, and direct business impact.