This role owns the development and delivery of a strong, market-driven demand plan for the North American business. The Senior Demand Planner, Performance is responsible for creating a clear, accurate forecast that aligns commercial goals with inventory investment and financial targets. Sitting within the merchandising & planning function, this role connects sales, merchandising, and global planning teams to drive a single, aligned view of demand. You will use data, market insight, and category knowledge to guide buying decisions, improve forecast accuracy, and support overall business performance. This is a strategic, high-impact role that goes beyond building a forecast — it requires challenging assumptions, influencing stakeholders, and ensuring the business is aligned to the right demand plan to drive growth while managing risk.