The On-Trade Sales Representative is responsible for generating and closing sales of the company’s products to on-trade customers in Angola. This includes restaurants, bars, hotels, and other businesses that sell alcoholic beverages to consumers. The On-Trade Sales Representative is also responsible for building and maintaining relationships with key decision-makers at these businesses and ensuring that the company’s products are well-represented on their menus and in their displays.
Key Duties and Responsibilities
Generate and close sales of the company’s products to on-trade customers in Angola
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Research and identify potential new on-trade customers
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Develop and deliver sales presentations to on-trade customers
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Negotiate and close sales contracts with on-trade customers
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Follow up with on-trade customers after the sale to ensure satisfaction and repeat business
Build and maintain relationships with key decision-makers at on-trade businesses
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Develop a deep understanding of the needs and priorities of key decision-makers at on-trade businesses
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Build rapport and trust with key decision-makers at on-trade businesses
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Keep key decision-makers at on-trade businesses informed about the company’s products and promotions
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Provide value-added services to key decision-makers at on-trade businesses, such as marketing and promotional support
Ensure that the company’s products are well-represented on menus and in displays at on-trade businesses
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Work with on-trade businesses to develop and implement menu merchandising strategies
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Provide on-trade businesses with point-of-sale materials, such as posters, table tents, and shelf talkers
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Create and manage promotional displays for the company’s products at on-trade businesses
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Monitor the availability and placement of the company’s products at on-trade businesses
Educate on-trade customers about the company’s products and promotions
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Develop and deliver product training sessions to on-trade staff
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Provide on-trade staff with product information and resources
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Host product tastings and other promotional events at on-trade businesses
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Work with on-trade staff to develop and implement sales strategies
Provide excellent customer service to on-trade customers
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Timely Responses: Ensure prompt responses to inquiries, orders, and requests from on-trade customers. This includes responding to emails, calls, and other forms of communication promptly.
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Product Knowledge: Possess in-depth knowledge about the products or services being offered to effectively communicate their features, benefits, and usage to on-trade customers.
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Relationship Building: Build and maintain strong relationships with on-trade customers through regular communication, visits, and personalized interactions. Understand their needs, preferences, and challenges to tailor solutions accordingly.
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Order Accuracy and Timeliness: Ensure accurate processing of orders and timely delivery of products to on-trade customers. Minimize errors and delays in order fulfillment processes.
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Problem Resolution: Address any issues or concerns raised by on-trade customers promptly and effectively. Take ownership of problems and work towards finding satisfactory resolutions to maintain customer satisfaction.
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Upselling and Cross-selling: Identify opportunities to upsell or cross-sell additional products or services that may benefit on-trade customers based on their needs and preferences.
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Training and Support: Provide training and support to on-trade customers on product usage, menu development, promotional activities, and other relevant topics to help them maximize the value of the products or services.
Track and report on sales performance
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Track and analyze sales data
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Identify sales trends and opportunities
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Develop and implement sales strategies to improve performance
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Generate and present sales reports to management
Key Competencies and Experience
Minimum Educational Requirements and Work Experience:
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English & Portuguese speaking
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This entry-level undergraduate degree from a recognized and accredited university.
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Successful track record as a Sales Representative for at least one year. Sales experience from a busy FMCG company
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Valid driving license
Functional and Technical Competencies:
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Business Acumen, Analytical Thinking, Strategic Thinking, Driving for Results
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Planning and Organizing, Teamwork, Building and Maintaining Collaborative Relationships, Quality Orientation and Adaptability
Behavioural Competencies:
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A passionate, self-confident individual that is professional and result driven.
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Strong integrity and ability to work within a team
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Trendy, fashionable and well groomed
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Able to work independently within set parameters.
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Good negotiation and customer relationship management skills
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Good interpersonal skills both with internal and external relationships
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Great oral and written communication skills
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Good at planning and organizing to ensure priority task management
Leadership Competencies:
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Assertive, people centric with a consultative and collaborative leadership style
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Ability to take initiative and drive tasks to completion
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Ability to work in a matrixed team structure
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Ability to manage multiple tasks and deadlines and prioritize