Marketing Automation Strategy — Own the strategy, roadmap, and governance for Cboe’s marketing automation ecosystem, with Pardot as the primary platform of record for lead lifecycle, nurture, and email execution. Email Program Ownership — Plan, build, and optimize email marketing programs — newsletters, product announcements, nurture tracks, transactional and triggered sends — ensuring deliverability, segmentation rigor, and brand/voice consistency across business lines. Cvent & Events Integration — Serve as platform owner for Cvent, overseeing event registration workflows, platform integrations as applicable, and the connective tissue between event data and marketing automation nurture streams. Data & Systems Integration — Ensure clean handoffs and bidirectional data integrity between Pardot, Cvent, Salesforce CRM, and the company’s CDP/analytics stack; partner with marketing/web analytics and IT on integration architecture. Segmentation & Personalization — Build and enforce segmentation strategies, audience suppression logic, and personalization rules appropriate for a regulated, multi-audience environment (individual investors, institutional clients, media, partners). Compliance & Governance — Ensure all automation and email practices meet CAN-SPAM, CASL, GDPR, and relevant financial services compliance requirements; maintain audit-ready documentation and preference center governance. Measurement & Reporting — Define and report on funnel, engagement, and revenue-influence metrics (open/click/conversion, MQL-to-SQL conversion, program ROI); translate performance into executive-ready narratives for EVP/C-suite stakeholders. Vendor & Agency Management — Manage relationships with automation/ platform vendors (Salesforce/Pardot, Cvent); evaluate new capabilities, plug-ins, and platform upgrades. Team Leadership & Enablement — Build scalable templates, playbooks, and governance models that other marketing team members and business-line stakeholders can self-serve against; mentor and, as the team grows, manage marketing automation coordinators/specialists.