Outbound Business Development & Lead Generation (Primary Focus)
Your primary objective is to generate qualified sales opportunities through proactive outbound strategies.
Responsibilities include:
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Build and maintain prospect lists across target industries
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Research businesses with upcoming campaigns, expansions, or marketing initiatives
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Cold call business owners and marketing managers
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Conduct LinkedIn outreach campaigns
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Build email outreach sequences
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Book meetings into Founder’s calendar
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Maintain CRM and sales pipeline
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Follow up prospects consistently
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Develop repeatable outbound processes
LinkedIn Growth & Personal Branding
Help strengthen the company’s presence as an industry leader by:
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Managing the company LinkedIn page
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Supporting the founder’s LinkedIn profile
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Publishing educational and thought leadership content
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Growing connections with marketing and business decision-makers
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Running LinkedIn outreach campaigns
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Engaging with prospects and industry contacts
Manage and grow the digital presence by:
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Set up social media accounts and Campaigns
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Graphic design using Canva or Adobe Suite
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Editing supplied event photos and videos into engaging content
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Creating reels and short-form videos
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Email marketing campaigns
Note: Event attendance or filming is not required. Marketing assets will be provided for content creation.
Support ongoing website improvements by:
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Improving website conversion rates
Develop scalable marketing systems including:
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Deal with all online sales enquiries, from close to invoice, including follow-ups.
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Book meetings into Mike’s calendar, for new customers where applicable.
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Maintain CRM and sales pipeline
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Follow up prospects consistently
Prepare weekly reports covering:
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Recommendations for continuous improvement
We’re looking for someone who brings proactive ideas—not just reports.
Within your first 90 days, you will have:
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Built a consistent outbound sales process
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Increased qualified meetings
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Launched lead generation campaigns
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Set-up and build a strong digital media presence
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Built LinkedIn into a reliable prospecting channel
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Created repeatable marketing systems
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Reduced founder involvement in day-to-day marketing