Performance Marketing Specialist – Google Ads, Meta & LinkedIn
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution
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Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
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Execute campaigns focused on lead generation, sales, and customer acquisition
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Develop and test audiences, targeting, messaging, offers, and creatives
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Manage campaign budgets, bidding strategies, and spend allocation
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Collaborate with creative and content teams on performance-driven assets
Optimization & Scaling
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Monitor campaign performance and optimize daily
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Run structured A/B tests across creatives, audiences, copy, and landing pages
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Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
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Identify winning campaigns and scale them efficiently
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Stay current with advertising platform changes and best practices
Tracking, Analytics & Reporting
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Manage and validate conversion tracking using Google Analytics and Google Tag Manager
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Analyze campaign and funnel performance across channels
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Build clear performance reports with actionable insights
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Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance
Cross-Functional Collaboration
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Align paid campaigns with marketing, sales, and revenue goals
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Work with content and design teams to improve campaign creative
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Provide data-backed recommendations on messaging and offers
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Support integrated paid, organic, and funnel strategies
What We’re Looking For
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3+ years of hands-on performance marketing or paid media experience
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Strong experience managing Google Ads and Meta Ads
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Experience with LinkedIn Ads strongly preferred
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Proven success improving ROAS, CPA, CPL, and conversion rates
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Strong understanding of PPC, attribution, audience targeting, and conversion tracking
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Hands-on experience with Google Analytics (GA4) and Google Tag Manager
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Strong analytical and reporting skills
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Comfortable independently launching, optimizing, and scaling campaigns
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Strong English communication and project-management skills
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Availability during U.S. business hours
Nice to Have
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Lead generation and/or e-commerce campaign experience
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HubSpot, Salesforce, or Marketo experience
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Funnel optimization and audience segmentation experience
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Google Ads or Meta certifications
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Experience managing multiple accounts or significant advertising budgets
What Success Looks Like
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Lower and more efficient CPA and CPL
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Improved ROAS and conversion rates
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Consistent growth in qualified leads and conversions
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Efficient allocation and scaling of advertising budgets
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Accurate conversion tracking and reporting
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Continuous testing that produces measurable performance improvements
Why Join?
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Fully remote opportunity
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Ownership of paid acquisition across multiple platforms
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Direct impact on leads, revenue, and business growth
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Freedom to test, optimize, and scale campaigns
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Data-driven and performance-focused environment
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Strong autonomy and opportunity for professional growth
Interview Process
1.
Initial Screening Call
2.
Spark Hire Intro Video
3.
Recruiter Interview
4.
Performance Marketing / Campaign Discussion
5.
Client Interview
6.
Offer & Onboarding
What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.