We are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships. This is a senior, relationship-driven position — we’re looking for someone who already opens doors in the fashion and luxury world, not someone building a network from scratch or focused on day-to-day PR logistics.
Requirements
Non-negotiable: prior PR experience outside Colombia — ideally in New York or Paris — at a luxury brand or an agency representing luxury brands, with an existing network that can be activated on day one.
Responsibilities:
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Develop and execute the global PR and communications strategy aligned with brand objectives.
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Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
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Lead press initiatives, including interviews, features, and editorials.
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Oversee product launch coverage, fashion shows, and key brand events.
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Manage influencer and ambassador partnerships, including gifting and performance tracking.
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Coordinate media events and press activations to strengthen brand visibility.
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Ensure seamless collaboration with creative, marketing, and sales teams.
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Supervise preparation and distribution of press releases, media kits, and lookbooks.
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Monitor and report on media coverage, PR performance, and social impact.
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Manage PR budgets, ensuring strategic allocation of resources.
Requirements
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Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
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5+ years of experience in PR within the fashion or luxury sector — built outside Colombia, ideally in New York or Paris, at a luxury brand or an agency representing luxury brands (non-negotiable).
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Established, ready-to-activate network of media and influencer contacts in fashion, lifestyle, and luxury markets — someone who can open doors from day one.
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Exceptional writing, communication, and presentation skills.
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Strong organizational and project management abilities.
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Proficiency in English and Spanish; Italian or French are a strong plus.