Find jobs
Pricing
Sign in
FIND JOBSPRICINGSIGN INSIGN UP
← Back
The Coca-Cola Company

Director, Marketing, South Africa Franchise

LocationSouth Africa - Johannesburg
Work modeon-site
Typefull-time
DepartmentMarketing
Company size10,000+ people
First seen1w ago
Last seen2d ago
Job Description Summary:
Director, Marketing — South Africa
The Director, Marketing – South Africa is accountable for end-to-end marketing leadership within the market—driving sustainable brand growth, portfolio leadership, innovation, precision execution, and capability-building across Coca‑Cola’s priority brands.
Operating within the integrated OU ↔ Market model, this role blends strategic influence with pragmatic frontline execution—translating global and regional priorities into high-impact local programs that resonate with South African consumers, retail customers, and key partners.
This role demands expertise in consumer insights, commercial acumen, and digital-first approaches to execution, ensuring that marketing is a competitive accelerator for portfolio shaping, pricing strategy, and omnichannel engagement.
Scope & Impact
•
Serve as the South Africa market marketing lead—accountable for portfolio strength, brand equity health, consumer engagement, pipeline delivery, and IMX orchestration.
•
Lead Annual Business Plan (ABP) and influence Operating Unit Long-Range Plans (LRPs), anchoring strategies in affordability, cultural passion points, sustainability, and digital commerce realities.
•
Own local execution for brand and innovation plans, including precision marketing flywheel routines and full-funnel IMX delivery.
•
Drive system-wide alignment with bottling partners on capability deployment, joint scorecards, and operational readiness.
​
Key Responsibilities
1)
Brand & Portfolio Leadership
•
Translate OU category strategies into South Africa-specific brand plans with clear need-state, occasion, and consumer-job foundations.
•
Lead Portfolio & Price Pack Architecture (PPA) to win across channels (Modern Trade, Traditional Trade, Away-From-Home, and Digital Commerce).
•
Build cultural relevancy through activations tied to music, gaming, sport, and creator ecosystems aligned to local passion points and seasonal demand cycles.
​
2)
ABP, Innovation & Renovation
•
Lead ABP for priority brands to define portfolio choices, allocate investments, and lock innovation launches.
•
Deliver End-to-End (E2E) innovation and renovation—from concept and commercialization to On-Time-In-Full (OTIF) market execution.
•
Partner with technical and packaging teams to address returnable, affordability, and sustainability requirements critical to the South African context.
​
3)
Consumer & Shopper Insights / Analytics
•
Define consumer learning agendas incorporating first-party data, social listening, retail analytics, and brand tracking.
•
Convert insights to action via growth hypotheses, agile test-and-learn pilots, and precision targeting strategies.
​
4)
IMX & Precision Marketing
•
Orchestrate full IMX across paid, owned, and earned touchpoints to ensure high-quality reach and creative effectiveness.
•
Activate Studio X workflows, influencers, and creator networks for agile, mobile-first campaigns.
•
Steward brand safety, creative compliance, and labeling governance across all platforms.
​
5)
System & Customer Leadership
•
Align with bottler leadership on joint business planning, calendar harmonization, and in-market routines.
•
Partner with customers to drive joint value creation (shopper marketing, category leadership, retail media innovation).
•
Collaborate with Commercial and RGM teams to drive NSR, margin mix, and optimized promo efficiency.
​
6)
Performance, Governance & Capability Building
•
Lead performance tracking dashboards for ABP execution, ROI, and creative quality metrics.
•
Institutionalize flywheel operational cadences to accelerate decision-making and continuous improvement.
•
Build marketing capability across insights, IMX, performance marketing, experimentation, and commercialization disciplines.​
Experience & Critical Requirements
•
12+ years in marketing leadership roles spanning brand strategy, innovation, IMX orchestration, PPA, and commercial partnership.
•
Frontline activation experience within complex systems (preferably FMCG in Africa).
•
Deep understanding of South African consumer culture, retail landscapes, regulatory frameworks, and affordability-based portfolio design.
•
Proven ability to embed digital and data at the core of marketing—from performance marketing to ROI-based investment decisions.
•
Track record of leading multifunctional, matrixed teams with strong governance rigor and capability transformation.
•
Strong financial literacy and commercial partnership experience with customers and bottlers.
​
Skills:
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process
Location(s):
South Africa
City/Cities:
Johannesburg
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
More roles at The Coca-Cola Company
Director, Shopper Science and InsightsWarehouse Forklift OperatorUtilities EngineerProcess EngineerSenior Director, Public Affairs, Communications and Sustainability - Türkiye
Seekless
Product
Find jobsCompaniesPricing
Legal
PrivacyTermsCookies
© 2026 SEEKLESS, INC. ALL RIGHTS RESERVED.BUILT WITH CARE