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Paired

Senior E-commerce Marketing Manager for US-Based Company (Remote)

LocationColombia
Work moderemote
Typefull-time
DepartmentRecruiting Team
Company size51+ people
First seen1w ago
Last seen4d ago
About the company
Paired is a global staffing and recruiting agency that connects talented professionals with high-growth companies around the world.
About the role
For this opportunity, we are partnering with an established e-commerce brand seeking a Senior E-commerce Marketing Manager to oversee multiple marketing channels, manage agency relationships, and help drive performance across paid media, creative production, email marketing, CRO, and organic social.
This is a highly cross-functional role for someone who understands performance marketing, knows how to evaluate high-quality creative and email campaigns, and can keep several external agencies accountable.
You will work directly under the Marketing Director, taking ownership of day-to-day marketing operations and freeing the director to focus on higher-level strategy. The role offers a clear growth path toward becoming Marketing Director.
Key Responsibilities
Creative Strategy and Quality Control
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Review and provide strategic feedback on performance creatives produced by four external UGC and YouTube advertising agencies.
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Evaluate creative concepts, hooks, scripts, offers, messaging, and overall execution before campaigns go live.
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Ensure creative output aligns with the brand’s positioning, customer insights, and performance goals.
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Identify creative patterns, winning angles, and opportunities for iteration based on advertising results.
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Maintain a consistently high standard across all paid media assets.
Email Marketing
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Review and quality-control email campaigns produced by the external email marketing agency.
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Assess campaign strategy, copy, design, offers, segmentation, flows, and overall customer journey.
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Ensure email output is aligned with the brand’s voice and commercial objectives.
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Monitor performance and recommend improvements based on engagement, conversion, and revenue data.
Paid Media and Analytics
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Oversee Meta advertising performance in collaboration with the in-house Meta Ads Specialist.
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Review campaign results, identify performance trends, and help guide testing priorities.
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Gradually develop toward more hands-on campaign management and execution.
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Monitor performance through Triple Whale and other analytics platforms.
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Translate data into clear insights, priorities, and actionable recommendations.
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Connect creative, email, website, and paid media performance to identify growth opportunities.
Agency and Project Management
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Manage communication, meetings, deliverables, deadlines, and accountability across multiple external agencies.
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Project manage the CRO agency and ensure testing roadmaps and deliverables stay on track.
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Coordinate with Google Ads, SEO, affiliate marketing, and graphic design partners.
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Provide clear briefs, feedback, priorities, and follow-up actions.
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Ensure agencies collaborate effectively and remain aligned with the broader marketing strategy.
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Escalate performance issues and recommend changes when agency output does not meet expectations.
Organic Social Oversight
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Project manage an organic social media team of three.
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Track assignments, deadlines, and content delivery.
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Ensure consistent execution without needing to personally lead organic social strategy.
Marketing Operations
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Take ownership of the daily coordination and execution of marketing initiatives.
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Create clear systems for tracking priorities, deliverables, performance, and accountability.
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Run efficient meetings and maintain strong asynchronous communication.
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Reduce the Marketing Director’s operational workload by approximately four to five hours per day.
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Grow into broader strategic ownership as the business scales.
Requirements
Requirements
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Significant experience managing marketing for established e-commerce brands or e-commerce agencies.
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Experience with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.
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Advanced understanding of performance creative strategy, especially for Meta, UGC, and YouTube advertising.
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Advanced experience reviewing or managing email marketing campaigns and automated flows.
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Strong understanding of Meta Ads strategy, campaign performance, and creative testing.
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Experience managing multiple external agencies or specialized marketing partners simultaneously.
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Strong analytical skills and the ability to convert performance data into actionable recommendations.
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Excellent project management, organization, and follow-through.
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Strong written and verbal communication skills.
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Ability to confidently challenge weak work, provide useful feedback, and hold partners accountable.
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Availability to maintain meaningful overlap with Eastern Time working hours.
Preferred Qualifications
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Experience working with e-commerce brands spending more than $100,000 per month on advertising.
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Experience using Triple Whale or similar e-commerce attribution and analytics platforms.
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Familiarity with CRO testing and conversion optimization processes.
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Working knowledge of Google Ads, SEO, affiliate marketing, and organic social media.
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Experience using AI tools such as Claude.
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Familiarity with MCP connectors, custom AI workflows, or marketing automations.
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Previous experience supporting a Marketing Director, Head of Growth, or senior marketing executive.
Benefits
Benefits
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Competitive salary (USD)
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Work From Home
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Flexible hours
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