Position Overview: Product Development Manager, CPLG China
Reporting directly to the Creative Director in China, this role partners closely with the China Commercial & Marketing and Global partnership teams, owning end-to-end product development strategy and execution for WildBrain’s IP portfolio in China, with a primary focus on hardlines categories (e.g., toys, stationery, home, electronics accessories, User Interface). The ideal candidate is a curious, strategic thinker with a strong background in brand or agency environments, and a passion for storytelling through design. You will lead cross-functional alignment across licensing, design, engineering, manufacturing, quality, and retail partners—driving scalable processes, on-time delivery, and commercial outcomes. The role also requires strong high-tech art awareness and hands-on familiarity with innovative technology tools and emerging creative technologies, using them to spark inspiration, accelerate ideation, and enrich concept development.
You’ll play a key role in shaping consumer product experiences and content for WildBrain’s iconic IPs—including Teletubbies, In the Night Garden, and Peanuts—setting product line direction, seasonal/category roadmaps, and go-to-market readiness, by delivering innovative, brand-aligned creative across product development, POSM, and digital content. In hardlines, you will drive product architecture, CMF, packaging and safety/compliance readiness, working closely with licensees/factories to translate creative intent into manufacturable, testable, and cost-effective products. You will act as the product development point of contact for licensees and key accounts, ensuring IP integrity while balancing cost, feasibility, margin, and consumer insights. This role requires a confident creative who can navigate across diverse brand ecosystems with ease, while maintaining a consistent visual language and high design standards. A strong ability to innovative technology and other advanced creative tools for inspiration generation, concept exploration, and faster visualization will be highly valued.