· Lead and drive all aspects of global product launches, including go-to-market strategy and execution
· Apply and manage the global product launch framework, ensuring alignment on timelines, deliverables, and inputs from cross-functional teams
· Collaborate with Product Management, R&D, Marketing, Sales, Service, and creative partners to ensure coordinated launch activities
· Develop strong marketing strategies and value proposition messaging for assigned product lines
· Drive creation of marketing content (blogs, webinars, whitepapers, videos, reports, etc.) to generate qualified traffic
· Execute integrated marketing campaigns using inbound marketing, SEO, email, events, and digital channels
· Lead development of creative concepts, visuals, and messaging with internal and external creative resources
· Support lead nurturing and marketing automation initiatives
· Evaluate customer journeys and key touchpoints to improve user experience and conversion
· Identify digital growth opportunities and stay up to date with emerging marketing trends and technologies