India is the biggest remittance market with over $130 billion a year flowing home to it, from everywhere: engineers in the Bay Area and Sydney, cabbies in Toronto, construction crews in Dubai, shopkeepers in Leicester, students in Berlin. From Punjabis, Gujaratis, Tamils, Malayalis and Telugus. From people wiring $3,000 a month to a Mumbai mortgage and people sending $80 to a village in Bihar. Your job is to win this market.
You are someone who gets excited by the nuances of the Indian diaspora and how to reach each group, and who wants to own the P&L, the regulatory landscape and pricing at the same time. If you find the price sensitivity of each cohort exciting, and “why do Malayali nurses cluster in specific hospital systems, and what does that mean for acquisition?” as interesting as “what’s RBI’s latest remittance policy and which banks make the best partners,” this is it.
As the GM, you own the P&L, and set pricing. For customer growth, you decide which communities to acquire and in what order. Know the RBI’s rules well enough to see the openings inside them, not just the limits. A Gujarati family in New Jersey and a Punjabi trucker in Brampton got abroad through completely different networks, and reaching them takes completely different channels.
Reports to the Head of South Asia. Builds a team of FX Advisors in India and growth managers in sending markets. The face of India inside and outside the company. Total ownership. Be your own CEO