What you’ll do
⦁ Manage the full lifecycle of core products and portfolios, developing customer-oriented marketing strategies to drive demand and achieve business targets.
⦁ Lead annual brand planning, including market positioning, value proposition, marketing campaigns, and budget, coordinating execution with sales, technical, marketing communications, and other internal functions.
⦁ Conduct market research and gather customer insights to identify opportunities and translate them into actionable product strategies and solutions.
⦁ Oversee the end-to-end launch process for new products and solutions, including roadmap planning, positioning, launch kit preparation, and post-launch performance tracking.
⦁ Collaborate with global and regional stakeholders, participating in long-term product planning and new opportunity assessments.