Sales Performance & Reporting
· Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
· Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
· Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
· Serve as the ‘single source of truth’ for your portfolio’s sales data, ensuring consistency across internal reporting and customer submissions.
Promotional & Trade Analysis
· Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
· Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
· Flag promotion compliance issues and track retailer execution in-store and online.
Range Review & Category Support
· Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
· Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support ranging decisions
· Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
· Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.
Cross-Functional Collaboration
· Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
· Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
· Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
· Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.