We’re seeking a General Manager, New Categories to build and scale a new business from the ground up. Every category we launch is a business in its own right, with its own customers, suppliers, economics, and growth story. This is a unique opportunity to build and own one end-to-end. A founder’s role with a platform behind it: the strategy, the team, the inventory, and the P&L are all yours. The mandate is simple: launch a category, prove the model, and scale it into a meaningful part of the marketplace. We’re looking for a builder over a specialist, a high-agency operator who can turn a blank page into a real, growing business and who wants the accountability that comes with it.