Most corporate innovation fails because teams spend months (and millions) building things nobody wants. They guess. They assume. They plan in detail, and then reality arrives – the customer.
At Future Foundry, we help large organisations test first, build later. We replace costly assumptions with lightweight, real-world experiments that reveal what customers actually want before our clients commit serious time and money.
We’ve spent the last five years developing a structured, repeatable approach to business experimentation. In that time, we’ve run +500 experiments and saved +£1 billion in misallocated investment for some of the largest global innovation teams. Working with the likes of Mars, Experian, HSBC, Microsoft, Salesforce, and Hilton to de-risk new propositions, get to market faster, and make evidence-backed investment decisions.
We break experimentation into four core services:
1. Innovation Strategy – Defining where and how corporate innovation teams can realise growth over the next 3–5 years, forming an investment thesis around a portfolio of new opportunities.
2. Opportunity Validation – This is where the practical testing comes in. We design and deploy lightweight, behavioural experiments to validate the riskiest assumptions about new growth opportunities. The outcome is a clear, de-risked investment decision to accelerate, adapt, or withdraw.
3. Pre-launch Test Roadmap – Once teams have decided to pilot an opportunity, we develop structured test plans that ensure they’re measuring the right things to make an informed decision on launch or roll-out.
4. Capability Building – Designing the capability and operating model required to embed experimentation in large organisations – from hands-on experiment training and innovation leadership programmes to practical courses and workshops.