Associate Director - Cross Screen Content Investment & ROI Insights
LocationMumbai - OUC
Work modeon-site
Typefull-time
First seen1w ago
Last seen12h ago
Role Summary:
We are seeking Data Science / other professionals with strong expertise in large & complex data management, ROI measurement and modeling. This role will enable leadership with clear ROI visibility, driving optimal investment decisions across content and platforms.
Key Responsibilities:
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ROI Measurement & Frameworks
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Design and implement robust cross-screen (TV + Digital) ROI frameworks
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Establish ROI benchmarks, guardrails, and governance standards
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Ensure alignment of analytics outputs with P&L impact and business outcomes
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Financial & Advanced Analytics
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Build models for ROI forecasting, scenario planning, and investment optimization
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Analyze large datasets across revenue, cost, viewership, and engagement
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Performance Tracking & Decision Support
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Develop dashboards and MIS to track: ROI performance
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Investment efficiency
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Business impact trends
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Provide actionable recommendations to improve capital allocation
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Stakeholder Management & Influence
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Present simplified, decision-ready insights to senior leadership
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Drive adoption of a ROI-first decision-making mindset across teams
Qualifications & Key Skills:
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8+ years in consulting, strategy, or finance analytics roles
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Strong business acumen (ROI, unit economics, investment evaluation)
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Expertise in data analysis, modeling, and problem-solving
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Strong executive storytelling and communication skills
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Ability to translate analytics into strategic business actions