You’ll build Letaido’s influencer programme from nothing: the people who will show Letaido to their audiences, and the relationships that keep them doing it.
The people we care about are the ones marketers already listen to. SEOs and marketing practitioners with real followings, AI and tech creators covering agents and LLM workflows, the newsletter and podcast people whose recommendations get acted on. They’re on LinkedIn, X, YouTube and short-form, and most of them are small enough that nobody has built them a proper programme yet.
You won’t be cold-pitching them. Ahrefs has fifteen years of crawl data and petabytes of index, including how brands are being cited by AI assistants. That means you can open a conversation by handing someone something their audience actually wants and nobody else can produce, rather than asking them to advertise. Working out which data lands with which creator is a large part of the job.
The rest is outbound, and the volume is real. You’ll be sending fifty-plus messages in a good week, most of which won’t get a reply, and the ones that do will be because you watched their content and had something worth saying. If that sounds like a grind, it is. It’s also the only way this gets built.
We haven’t decided how the programme works yet, whether that’s paid, affiliate, free access or some mix. You’d work that out with us, then build it. Same for how it’s measured: you’ll define what counts as working before you’re held to it.
This is a role where you own the whole thing and also do all of it. There’s no team under you and no agency behind you. You’ll report directly to the Head of Letaido, so the distance between your idea and a decision is one conversation, and the programme that exists in a year is the one you built.
This role is based out of one of our US offices, Palo Alto or Cambridge (MA). You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we’re looking for someone who’ll be in the office with the team.