As a Commercial Business Analyst, your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; Act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad.
This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
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Insights and analytics
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Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
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Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
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Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
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Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
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Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
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Conduct customer segmentation, cohort analysis, and product performance reviews
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Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
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Act as expert user of SQL and data platforms, supporting data extraction and team upskilling
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Collaboration
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Generate regular reports and dashboards with actionable insights for stakeholders
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Support Experience Lead, E-com Leads, Commercial Managers and Marketing team with analytics activities and share insights
Qualifications
Who You Are:
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Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
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Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
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Strong knowledge of A/B testing methodologies and web tracking implementation
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Strong analytical, reporting, and presentation skills
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2+ years’ web analytics experience, preferably in eCommerce or fashion retail
Additional Information
Why You’ll Love Working at H&M
Legal
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We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
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We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
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You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
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You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary is $97,200
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.