• 5+ years of relevant experience managing social and community for consumer brands (DTC ecommerce experience strongly preferred)
• Should have experience with Reddit
• Hands-on experience running Facebook, Instagram, TikTok, YouTube, and Pinterest
• Excellent written English — strong communication skills as the voice of the brand
• Proven track record in influencer outreach and digital PR (not just basic social posting)
• Strategic thinker who can also execute effectively
• Self-starter who works independently and brings proactive ideas
• Passionate about brand-building (bonus if into design, craft, gifting, or personalised products)